Intercultural Communication in the Abode of Moroccan Companies: Navigating Diversity
Oumnia QODAD, Mohammed ADLI
Volume 12 Issue 3 2024
Abstract:
The present article explores the intricate tapestry of Moroccan culture, accentuating the supreme
importance of intercultural communication within the framework of Moroccan companies. It studies, on the one
hand, the diverse factors of Morocco's rich historical and linguistic variety and, on the other hand, points out how
this diversity models and impacts business communication. More importantly, it underlines the role of intercultural
communication as one of the essentials for a successful business. The article also focuses on the significance of
inclusivity and diversity policies in fostering harmonious affairs within Morocco's multicultural workforce. To pave
the way for this analysis, a description of two illustrating case studies of thriving international companies in Morocco
will be conducted. Finally, much light will be shed on the vigorous implication of intercultural communication in
cultivating diversity and advocating inclusion, foremost to a reciprocated command that enhances the success of
businesses in Morocco.
